Ben Thomson

5 Content Marketing Mistakes Law Firms Should Avoid

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Ben Thomson* Content marketing is one of the best ways for law firms to attract new clients and build their reputations online, but it’s also a strategy that can quickly turn sour if you don’t approach it correctly. When done right, successful content marketing campaigns provide your audience with valuable insights into your expertise and

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Why You Don’t Need Saul Goodman To Get Great Video Marketing For Lawyers

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Ben Thomson* Video marketing for lawyers continues as a mainstay for great law firm marketing and its popularity is growing. Research by Passle, a marketing platform for professional services firms, shows that 144 of the top 200 firms used the video platform. US personal injury firm Morgan & Morgan was the most popular, registering more

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