Guy Alvarez

Guy Alvarez, Founder and Executive Vice President of Strategy at Good2bSocial, brings a wealth of experience to digital marketing in the legal industry. With a background as a law firm associate and roles at ALM Media and KPMG, Guy has honed his expertise in technology and marketing. An early adopter of social media, he co-founded the Business Development Institute and organized pioneering conferences in the field. Guy has advised Fortune 100 companies and AmLaw 100 law firms on various aspects of digital marketing.

How to Align Marketing and Business Development for Law Firms

Featured, Law Firms, Law Marketing, Marketing / January 20, 2025

Guy Alvarez, LawFuel expert contributor Guy Alvarez is Executive Vice President of strategy at Good2bSocial.com As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and […]

How to Align Marketing and Business Development for Law Firms Read More »