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LinkedIn remains one of the most effective social media channels for lawyers’ marketing and observational posts. Popular in New Zealand as it is elsewhere (in the US, close to 80 per cent of law firmuse the channel) it continues to grow in popularity here also as more firms use the network for everything from recruitment to their firm news and insights.
Part of the reason for LinkedIn’s popularity is because it has a higher engagement factor than cat-watching videos on Facebook and the like and provides a unique ability for lawyers to boost their profile and their law firm brands. As LinkedIn itself says, it also has the advantage of generating new leads.
So we assessed the leading influencers on LinkedIn, as the leading ‘influencial’ social media platform. Among the contenders are some, like Jeremy Sutton who also reached our top 20 Twitter influencers in this year’s list. Along with former Privacy Commissioner John Edwards they were the only lawyers to make both lists.
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1 – Jeremy Sutton – 12,000
Family law barrister
2 – Grant Pritchard – 11,300
Inhouse counsel at Spark and President of the In-House Lawyers Association of New Zealand (ILANZ).
3 – Claudia King – 6100
Taranaki lawyer and law marketing leader
4 – Henry Brandt-Giesen – 5100
Dentons Kensington Swan partner and private wealth practice head
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5 – Gene Turner – 4500
Legal tech entrepreneur, LawHawk CEO
6 – Brent Norling – 4100
Principal at Norling Law, commercial litigator
7 Mai Chen – 4000
Chen Palmer principal, company director & author
8 Michael Heron QC – 3900
Leading silk and former Solicitor General
9 Helen McKay – 3800
Juno Legal chief and new law leader
10 Paul Sills – 3780
Mediator and barrister
11 Hayden Wilson – 3690
Dentons Kensington Swan managing partner
12 Geoff Sharp – 3600
Leading mediator and arbitrator
13 John Edwards – 2880
Former Privacy Commissioner and now UK Privacy Czar
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14 – Jeremy Muir – 2800
Financial services partner at Minter Ellison Rudd Watts
15 Tiana Epati – 2760
New Zealand Law Society president
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