Former FBI Chief of Staff Returns to Law Firm

Zackharon lawfuel

WASHINGTON, D.C., September 9, 2019 – King & Spalding today announced that Zack Harmon has returned as a partner in the firm’s Special Matters and Government Investigations team, following his most recent role as Chief of Staff of the Federal Bureau of Investigation (FBI). Harmon will be based in the firm’s office in Washington, D.C.

Harmon will resume his extensive government investigations practice at the firm which will include a national security focus as he provides cutting-edge strategic guidance to clients – both within the U.S. and abroad – about U.S. national security priorities, risks and potential areas of exposure. Harmon will counsel clients as they navigate new and emerging risks associated with a wide array of acquisition, investment, contracting, procurement/supply chain, and compliance issues. He will also help clients address their national security issues with senior leadership throughout the U.S. government.

“Zack’s service at the FBI comes at a critical time in our country’s efforts to combat geo-political, cyber, and other national security threats against our most important industries and business interests,” said Wick Sollers, head of the Government Matters Practice. “Zack is the right person at the right time to lead and grow our National Security practice, which our clients have identified as an area of significant need.”

Harmon’s practice also will complement the firm’s International Trade Team, which advises clients in expanding areas such as transactions reviewed by the Committee on Foreign Investment in the United States (CFIUS). In addition, he will resume his extensive Foreign Corrupt Practices Act (FCPA) practice, which focuses on advising clients ranging from individuals to Fortune 100 companies on all aspects of the FCPA. He has defended multi-national clients in dozens of high-profile investigations and enforcement proceedings by U.S. and foreign regulators, including DOJ, the SEC and the UK’s Serious Fraud Office. He also has conducted extensive internal corporate investigations in over 30 countries. 

Harmon’s focus on national security began with his appointment in 2000 to the presidential commission that investigated the FBI’s national security and counterintelligence programs in the wake of FBI Special Agent Robert Hanssen’s espionage and with Harmon’s leadership role regarding DOJ’s extensive mission shift following 9/11 as counsel to then Deputy Attorney General Larry Thompson.

Harmon first joined King & Spalding in the mid-1990s before stepping away from the firm to serve in his first government position as a prosecutor at the Justice Department. Among other roles while at DOJ, he served as a Special Assistant U.S. Attorney in the District of Columbia and Trial Attorney on the Enron Task Force. He returned to King & Spalding in 2003, becoming partner and subsequently deputy leader of the firm’s Special Matters and Government Investigations group. Harmon joined the FBI as Chief of Staff in January 2018.

While at the FBI, he played a senior leadership role in connection with cases across the full spectrum of government investigations. He worked closely with senior officials at DOJ, the SEC, CIA, NSA, DNI, DHS, Treasury, DOD, Congress and other components of the U.S. and foreign governments in connection with hundreds of investigations and other key matters.

Harmon is a graduate of Princeton University, cum laude, and received his J.D. from the University of Texas at Austin.

“Zack was a star at the firm before he left, and given his elite FCPA practice that will be supplemented by his unique national security insights, we are excited for his return,” added Mark Jensen, Office Managing Partner in Washington, D.C. “We actively support our lawyers who serve in public service roles, with FBI Director Chris Wray and now Paul Murphy, who succeeded Zack as FBI Chief of Staff, both joining the agency from King & Spalding. It is an honored tradition that we look forward to continuing.”

“Working at the FBI was a deeply-fulfilling privilege, and I am pleased to return to King & Spalding to help our clients face an entirely new set of legal and national security challenges,” Harmon commented. “The firm has seen many exciting developments in just the couple of years I have been away, but one constant remains — the quality of the lawyering and the teamwork they display every day to achieve the best results for their clients.”

About King & Spalding
Celebrating more than 130 years of service, King & Spalding is an international law firm that represents a broad array of clients, including half of the Fortune Global 100, with over 1,100 lawyers in 20 offices in the United States, Europe, the Middle East and Asia. The firm has handled matters in over 160 countries on six continents and is consistently recognized for the results it obtains, uncompromising commitment to quality, and dedication to understanding the business and culture of its clients. More information is available at www.kslaw.com.


7 Best Practice Video Tips for Lawyers

Video marketing1

The Key Steps To Creating An Engaging Video For Your Firm

Nat McNeely*  Video is arguably the most important marketing tool anyone can use to market their business – lawyers included.

But what are the key factors that you need to keep in mind to make your video work effectively?

  1. Have a Concept

Before you start making a video, it’s important to know what you want the video to be. Don’t just jump straight into it without a solid plan. To begin, here are some questions to ask to help you create the ideal video marketing campaign:

Who is your audience?

Knowing who your audience should be the first thing on your list. Without a target audience, it would be hard to decide on a certain style or tone of the video. Eg. If it’s for kids, you would want it to be fun with a colorful tone. Whereas if you’re going for a more serious tone, more neutral colors will be used.

What product or service are you trying to show?

If you’re looking to showcase your law firm or service, then that should be the focus of the video.

Figure out in the beginning what you want the video to promote and build the concept around that idea. Another thing you can do is list out features or benefits of your company.

What message do you want to convey?

Lastly, what message do you want to deliver to the audience? Do you want them to know about how to use your products or services? Or do you want to tell them about your company. This can also be a call-to-action or a compelling message that will influence the audience to want to learn more about your product. 

  1. Do Your Keyword Research

When you’ve figured out who your audience is, the next step is to understand what they’re searching for. If you’ve been in content marketing for a minute, you’ll probably know what keyword research is. Keyword research is usually used for written copy or content for websites.

However, did you know that you can apply keyword research to design video content? If you go to Youtube and enter in some terms in the search box, you’ll find a drop-down box of suggestions— these are the top related video searches.

You can get help with your keyword research by using various tools online. Once you have the right keywords, the next step is to optimize an existing video or create a new video with those keywords.

  1. Have Your Script Ready

Around 85% of videos on Facebook are watched without sound. That doesn’t mean you should stick to boring copy without a dialogue. No one wants to listen to a monotone monologue.

In fact, what you say in your videos is highly important. Around 90% of Youtube videos are watched with sound. 

Don’t take shortcuts when making a script. Invest in a decent scriptwriter and make sure the video and audio content is right.

So, what makes a good script? Here are some tips:

  • List some points of what you want to address when you’re on camera. You don’t want to sound like you’re reading off a teleprompter.
  • Acknowledge the subject of the video early on in the video or else your audience will think you’re dilly-dallying.
  • Be conversational! No one wants to listen to a lifeless android.
  • Keep it simple— Avoid unnecessary jargon and long sentences.
  1. Use Tools

Whether you’re a master in video marketing or just starting out your first video marketing campaign, it doesn’t hurt to get some help from some tools. You don’t have to spend hundreds of dollars to create a video. In fact, some tools are free.

The web is filled with endless resources but we all know no one has the time to scour the World Wide Web for the perfect tools. If you’re looking for the right stock photos, audio, or an easy video editor, check out this list of tools

  1. Publish on Multiple Platforms

Great— now your video is ready and waiting to be released to the world. What’s next?

Let the video work for you, but how do you do that? You simply publish them to multiple platforms online. Here are some places to help you get started:

  • Your website (home page, review pages, FAQs, Products/Services)
  • Landing Pages
  • Youtube
  • Facebook
  • Instagram
  • Twitter
  1. Use Animation

If you’re camera-shy, don’t worry. You can use animation in some videos. This can be done with an animated explainer video accompanied by a voiceover. Explainer videos are highly engaging and is an excellent alternative to explain about how something works.

In this case, anything related with the law or legal processes can be a complicated and sensitive issue. An animated explainer video can help a viewer understand and visualize about a legal case, court process, or other events function.

Here are some animated videos that you can make:

  • Whiteboard video
  • Standard animation
  • Motion graphics
  1. Don’t Forget to Use a Call to Action

A call-to-action shouldn’t be the same as a sales pitch. It should help them take the next step which can be learning more about your brand, reaching out to ask questions, or simply visiting your website.

Not every viewer knows what to do after watching your video, so putting in a call-to-action can help them a lot. Simply insert a CTA at the end of your video. 

Author Bio

Nat McNeely is Digital Marketing Manager at Breadnbeyond, an award-winning animated explainer video company and can be contacted via Medium.com

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