Dallas, TX: ReportsandReports announce Global Mobile VAS Market: An Analysis Market Research Report in its Store.
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Telecom operators worldwide are turning to Value Added Service (VAS) to drive growth and profitability. On the supply (operators’) side, declining Average Revenue Per User (ARPUs), falling Minutes Per User (MPU), saturating telecom markets, and a high churn rate have generated the urgent need for a ‘growth engine of the future’ in the form of mobile VAS. On the demand (subscribers’) side, there are equally compelling drivers like the increasing convergence of content and entertainment, need for anytime-anywhere access to email and social networking sites, rapid adoption of innovative VAS offerings, and increasing affordability. Telecom operators, battling stiff competition and having already invested billions of dollars in building market share, are left with no option but to look for newer and innovative ways to recover their investment and retain market share profitably.
This report starts with an overview of the evolution of mobile telecommunications and then probes into why and how telecom operators, in large as well as emerging telecom markets worldwide, are placing an increasing thrust on value-added services to sustain their growth momentum and improve margins.
MVAS (Mobile Value Added Services) refers to all non-voice services, but excluding fax transmission. MVAS can potentially create differentiation in a cluttered market and enable mobile operators to charge a premium. It was introduced as an additional feature, with the advent of SMS, during the second generation of mobile telephone evolution, and since then, has been growing, on the back of ever-expanding features and offerings.
The Value Chain and Revenue Model analysis provided in the report probes into the emergence of an ‘MVAS ecosystem’ in which content developers, content aggregators, platform enablers, and telecom operators are collaborating to create wholesome value rather than being satellite contributors operating from their own silos. A related, and profound development is the tilt of MVAS revenues away from telecom operators and towards content developers and aggregators. This has been further enabled by the changing charging mechanism, in which the subscribers can pay for content directly to the content provider by-passing the telecom operator, through mobile banking and cash cards.
The other half of the report provides a high-level analysis of the Top five and the emerging mobile markets in terms of their MVAS maturity, key players, and the nature of offerings etc.
Table of Contents
1 Introduction
1.1 Evolution of Mobile and VAS
1.2 Popular MVAS Segments
2 Industry Analysis
2.1 Value Creation
2.1.1 Analysis of MVAS Value Chain
2.1.2 Analysis of MVAS Revenue Flow
2.2 Global Landscape
3 Market Analysis
3.1 Top Five Global Markets
3.1.1 China
3.1.1.1 Key Content Developers
3.1.1.2 Key Content Aggregators
3.1.1.3 Key Technology Enablers
3.1.1.4 Key Telecom Operators
3.1.2 India
3.1.2.1 Key Content Developers
3.1.2.2 Key Content Aggregators
3.1.2.3 Key Technology Enablers
3.1.2.4 Key Telecom Operators
3.1.3 USA
3.1.3.1 Key Content Developers
3.1.3.2 Key Content Aggregators
3.1.3.3 Key Technology Enablers
3.1.3.4 Key Telecom Operators
3.1.4 Russia
3.1.4.1 Key Content Developers
3.1.4.2 Key Content Aggregators
3.1.4.3 Key Technology Enablers
3.1.4.4 Key Telecom Operators
3.1.5 Brazil
3.1.5.1 Key Content Developers
3.1.5.2 Key Content Aggregators
3.1.5.3 Key Technology Enablers
3.1.5.4 Key Telecom Operators
3.2 Top five emerging markets
3.2.1 Poland
3.2.1.1 Key Content Developers
3.2.1.2 Key Content Aggregators
3.2.1.3 Key Technology Enablers
3.2.1.4 Key Telecom Operators
3.2.2 Thailand
3.2.2.1 Key Content Developers
3.2.2.2 Key Content Aggregators
3.2.2.3 Key Technology Enablers
3.2.2.4 Key Telecom Operators
3.2.3 South Africa
3.2.3.1 Key Content Developers
3.2.3.2 Key Content Aggregators
3.2.3.3 Key Technology Enablers
3.2.3.4 Key Telecom Operators
3.2.3.5 Key Telecom Operators
3.2.4 Italy
3.2.4.1 Key Content Developers
3.2.4.2 Key Content Aggregators
3.2.4.3 Key Technology Enablers
3.2.4.4 Key Telecom Operators
3.2.5 Malaysia
3.2.5.1 Key Content Developers
3.2.5.2 Key Content Aggregators
3.2.5.3 Key Technology Enablers
3.2.5.4 Key Telecom Operators
4 Conclusion
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