Dallas, TX: ReportsandReports announce Green Consumers in India Market Research Report in its Store.
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Introduction
Establishing real levels of consumer concern regarding environmental issues is needed to provide a base for advancing product development and marketing plans for environmentally friendly products and services. This Green Consumer Series provides that sound base to identify opportunities and drive clients’ business decisions. This report looks at how environmentally conscious Indian consumers are, and how these attitudes translate into purchasing decisions and lifestyle behaviors.
Scope
An examination of how environmentally conscious Indian consumers are, and how this translates into green behaviours
An exploration of which factors affect a consumer’s choice to undertake green behaviours and purchase sustainable products
A snapshot of India’s energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights
Indian consumers are highly aware of environmental problems and consider environmental damage as key threat to the world, with air and water pollution being the two key areas of concern for them.
The vast majority of Indian consumers follow energy saving practices in their homes but are less aware of the concept of green energy. If energy is provided in an ethical and environmentally friendly way, Indians are willing to shell out extra money for the same.
People in the age group of 18-34 years, females and urban dwellers display the most sustainable behavior, and are therefore likely to be more receptive to green marketing campaigns.
Reasons to Purchase
Understand the factors that are driving the growth of green consumerism in India
Project which sectors present the best opportunities for green products and services
Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
Table Of Contents
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behaviors related to particular industries 11
Domestic energy 11
Lifestyle and shopping 16
Travel and transport 20
Scores Benchmarking 25
Green behavioral trends 28
Domestic energy 28
Lifestyle and shopping 31
Travel and transport 34
APPENDIX 36
Methodology 36
Ask the analyst 37
Datamonitor consulting 37
Disclaimer 37
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Original Source: India Green Consumer Market research
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