Corporate lawyers are appearing in ads for top-drawer firms in the San Francisco area as more firms focus on their attorneys to promote themselves. Are they effective?
Much of the general public’s experience with law firm advertising stems from TV and phone book ads for personal injury, workers’ compensation and immigration attorneys. But what Bay Area corporate firms are doing involves slick brochures that are delivered to clients or potential clients. Or, the pieces appear in legal newspapers and magazines that circulate […]